5 Tips for Managing Social Media Overload

For years now, whenever I’ve told folks that I blog and tweet, the responses vary from, “How do you get time to do get any real work done?”  (translate: what a slacker) or ” Oh! You’re one of those..”  ie. typical singleton without any worthwhile aspirations. You can literally hear jaws hit the floor after the big reveal that I have an intense “day job” and am also ..gasp.. your quintessential working mom.

Over time,  the perception hasn’t changed much and once you step out of the social media bubble, you quickly realize that with the exception of posting personal updates to Facebook, the average working professional still continues to find social media daunting and mostly overwhelming. However, given the ubiquitous nature of social media and increased use in business, being active in this space has become a necessity whether you’re in HR looking for candidates or in sales, looking for viable leads.

Here are 5 tips for busy professionals to use social media effectively without drowning in data overload:

#1 Get yourself some “human filters”

Yes, there is great deal of content out there and more is being generated every second, the only way to keep from drowning in all the information glut is to get yourself some help. Start by connecting with folks who are in the know and this way you can save yourself the effort of having to cull through mountains of social content. For example: Two of my favorite people on Twitter are @avinio and @scepticgeek who share only the “good stuff”.

#2 Use  technology to your advantage

There are plenty of automated tools that will deliver information to you but you need to be strategic about what content is really important as you don’t want 200 emails/alerts every day.  A better way to manage your social media content is to use have alerts set up key topics and then use smart aggregators like Feedly that allow you to pull all the content in one place  for quick review.

#3 Make social media a priority

The reality in life and work is that if it’s important, you’ll find time for it so make engaging in social media a priority and you will find time for it. I love to blog but my 18hr day job makes it very challenging to post on my personal blog, so I’ve been getting up about half-hour early to blog and take a few minutes over lunch/coffee breaks to finish up a post. Another smart option I really like is to create the posts over the weekend and schedule them for publishing during the week when folks are most likely to read them.

#4 Schedule time for it

Social media may be real time, but unless your job includes constantly monitoring the social media channels for breaking news, you’re better off scheduling some time to do it. Time management experts swear by the benefits of blocking off some time for email so that it’s not disruptive to everything else you’re doing.

#5 Have a clear focus

Given the multidimensional nature of social media, there are many different ways of participating in social media for work, the key is knowing what you want out of it and staying true to that goal. This way you’ll get more value out of every minute you spend on it. If you are only interested in technology or a specific industry, then share/follow/fan/subscribe/join only those sources that can get you relevant information.

There you go, now even you can be the social media rock star without quitting your day job :) Now it’s your turn to share… what do you do to make social media less overwhelming?